Here at Booth, we are often fortunate enough to have distinguished speakers from the field speak to the work they are doing. Usually, these presenters will give us great insights into the business application of our classroom material, however what we do with this valuable information and opportunity is up to each of us. Many of us will store away tidbits of knowledge in case it becomes relevant for our work down the line, or even jot a few notes for an upcoming assignment, but that wasn’t enough for Joseph Alexander and Denyse Skipper when they heard Ted Buell (‘07), Head of Insights and Analytics at Google, speak at separate events.
“Understanding the interests and background of the speaker is very important in making sure to ask the right questions,” states Skipper (‘17) referring to a Marketing and Tech event last winter where she asked Ted about a relevant industry topic: How to value websites that aren’t driving revenue. “I did my research beforehand on LinkedIn and saw that Ted actually worked with some of the partners of my old job, which made it easier to approach him afterwards.” By asking great questions and doing her research, Denyse was able to drive a meaningful conversation with the Google leader.
Coincidentally, a few weeks prior, Joseph Alexander (‘17), had the opportunity to hear Buell speak during his Marketing Strategy course. While enjoying the talk, Joseph couldn’t help but notice that Ted’s shirt collar kept flipping over his sport coat. A relatively minor takeaway, but this proved to be quite the observation come the holidays.
At the end of the quarter, Joseph and Denyse were chatting about Denyse’s “dream job” being apart of the Analytics team at Google and Joseph had a crafty solution to reconnect the two of them with their recent speaker. Remembering Ted’s collar issues, Joseph and Denyse looked up Ted’s contact information and mailed him a thoughtful holiday gift: Wurkin Stiffs. These powerful collar stays were just what Ted needed and helped drum up the conversations that led to Denyse finally landing her perfect job on Google’s Analytics team.
“I’m very much into things that are practical and useful,” notes Buell. “Having been a student at Booth, I know that it is hard to stand out at events or in networking, but this left a lasting impression because it was authentic and genuine.”
So whether you are looking to land a job, or help an alumni with their collar issues, make sure to remember the small things since they can go a long way.
Mike is an Evening MBA Student and Director of Talent at Telnyx. His hobbies include running, volleyball, and exploring local restaurants.