Booth Health Care Conference Looks at Power of Personalized Care to Transform Patient Outcomes

By Malvika Jain, Class of 2019

By Malvika Jain, Class of 2019

On November 9, Booth Health Care Group hosted the 17th Annual Booth Health Care Conference at the University Club of Chicago. This year’s conference, with 280 attendees, was the largest healthcare conference hosted by the school. The conference didn’t cater only to students from UChicago; 70% of the participants spanned 100 healthcare organizations located in Chicago and beyond.

The conference aims to bring together thought leaders from across the industry to discuss upcoming trends and how they affect the US economy. This year's conference theme was centered around personalized healthcare, looking at ‘The Power of Personalization: Why customization is key to consumer-centric healthcare’. This was inspired by healthcare increasingly being driven by technology. As a result, it is becoming better suited to the individualized needs of health consumers; a one-size-fits all approach is slowly being replaced by personalized options.

‘Investing in Individuals’ panelists from well know VC firms (Pritzker, Chicago Pacific Founders, Abundant, Sandbox)

‘Investing in Individuals’ panelists from well know VC firms (Pritzker, Chicago Pacific Founders, Abundant, Sandbox)

The day included three keynote speakers, a start-up fair and four panels focusing on investing trends in personalization in healthcare and exploring how new technologies and care delivery methods are improving care. The day culminated in a networking event, bringing together Booth students, sponsors and speakers for interesting conversation and networking opportunities.

Within the industry there remains a lack of clarity around the definition of personalized health care. Addressing this, panelist Dr Sundeep Nayak (Radiologist, Kaiser Permanente) very succinctly categorized personalized healthcare into 4Ps – Precision Medicine, Personalized Medicine, Patient Centered Care and Patient Centric Care – stressing on the importance of the industry adopting these definitions in an effort to provide the right solutions to patients.

Lunch keynote speaker Rob Scott, Abbvie CMO with moderator Steven Collen, CEO of MATTER

Lunch keynote speaker Rob Scott, Abbvie CMO with moderator Steven Collen, CEO of MATTER

As a co-chair of the Health Care Club and involved in planning the conference, I enjoyed the entire conference but was especially excited to learn about the fabulous work done by the start-ups that participated in the Start-up fair (Pangea Medical, Kaizen Health, Livongo etc.). I was especially impressed by higi and opening keynote speaker Jeffrey Bennett, CEO of higi. They have done an exceptional job of empowering consumers to measure, track and act on their health data by making it seamless to share it with their trusted care professionals. They partner with organizations like CVS Pharmacy and Walgreens to put up higi stations in their stores and provide easy access to patients to check their basic vitals like blood pressure on the go. higi’s business model is revolutionary as it not only provides patients affordable access to their own health data but also helps them connect with healthcare professionals, playing a key role in preventive medicine. Such innovations are exactly what we are looking for in the industry today and many VC firms such as Pritzker Group and Abundant Ventures echo this by actively investing in personalized health care.

This was a once in a life time experience for me where I got to interact with so many thought leaders from across the industry. I hope to see the conference even bigger and better next year!